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This website entracobks.com states the following, "EntracoBKS offers worlds pioneer super compact Bus duct." We analyzed that the website also said " A full range of Low voltage and Medium Voltage, Resin Cast Bus duct IP 68 and Sandwich Bus Duct IP55." It also stated " The EntracoBKS Bus duct is complimented with value added services such as engineering, implementation and commissioning. EntracoBKS launched our new series of Sandwich bus ducts. Its new design is compact, light in weight and easy to install. Here are full specification and range available." The header had IP55 as the highest ranking search term. It was followed by SANDWICH, BUS, and DUCT which isn't as ranked as highly as IP55. The next words they used was bks. BKS was also included but might not be seen by search crawlers.